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Privacy notice

Last updated: 10 November 2026

Backroom Automation is the trading name of Kevon Bailey-Barclay, a sole trader. This person is the controller of the personal data described in this notice.

Postal address: 4th Floor, Silverstream House, 45 Fitzroy Street, London W1T 6EB

Email: [email protected]

If we emailed you first

We contact people at UK companies and limited liability partnerships about our business service. We do not email sole traders or private people.

What we hold: your name, your job title, your work email address, the name of your firm and one public fact about the firm, for example a job advert.
Where we got it: your firm's own website, the Companies House register or a public job advert. Each email we send says which source we used.
Why we use it: to offer our service to your firm and to keep a list of people who must not be contacted again.
Our lawful basis: legitimate interests. Our interest is to find clients for a business service. We send a small number of emails, each one written for the firm, and we stop when you ask.
How to stop it: reply "no thanks" to any email, or write to the address above. You have the right to object to direct marketing at any time, and we stop at once.

If you contact us or book a call

What we hold: your name, email address and, if provided, your firm and the job you want automated. If you book a call, we also hold the appointment time and any information you choose to share on the call.
Why we use it: to reply, to arrange the call and to prepare a quote.
Our lawful basis: steps you ask us to take before a contract, and our legitimate interest in answering business enquiries.

If you are a client

We hold the contact details of your staff, the contract and the invoices. Our lawful basis is the contract and our legal duty to keep tax records.

When we build a workflow for you, we handle the personal data in your systems on your instructions. You are the controller of that data and we are your processor. A written data processing agreement covers that work. This notice does not.

How long we keep it

Data	Kept for
People we emailed who did not reply	We review the record 3 months after the last email and delete research and correspondence that we no longer need. We retain the minimum contact details needed to prevent further unwanted contact.
People who asked us to stop	We retain the email address or domain and the objection needed to honour the request.
Enquiries that did not become a contract	We review deletion 12 months after the last contact, unless an ongoing enquiry or legal obligation requires us to retain it.
Client contracts and invoices	6 years after the end of the contract

Who we share it with

We use Cloudflare Pages to host the site, Formspree to receive enquiry forms, Zoho Mail for correspondence, Calendly to schedule appointments and Google Meet for video calls. Google receives the invitation details if we send a Meet invitation through Google Calendar.

Some providers process data outside the UK. Formspree hosts its service in the United States and states that it relies on standard contractual clauses for its processing. Cloudflare's data-processing terms describe adequacy arrangements and standard contractual clauses with the UK Addendum for relevant transfers. Our Zoho account uses its UK service, and Zoho's UK privacy policy describes processing by its group and service providers in other countries. Contact us at the address above for details or copies of the safeguards relevant to your information.

Calendly processes booking details in the United States. Its Data Processing Addendum describes the applicable Data Privacy Framework and the fallback standard contractual clauses with the UK Addendum.

Formspree security and processing information · Cloudflare data-processing terms · Zoho UK privacy policy · Calendly data-processing terms

This website

This site sets no cookies and uses no analytics.
The fonts load from Google Fonts. Google receives your IP address to deliver them.
Cloudflare receives your IP address when it serves the site.
Formspree receives the details you submit, keeps a copy in the form dashboard and sends a notification to our Zoho mailbox.
The booking button opens Calendly. It receives the details you enter and your selected time so it can confirm the appointment and send the calendar invitation.

Your rights

You can ask us to:

give you a copy of your data
correct it
delete it
limit how we use it
stop using it for direct marketing

Write to the email or postal address at the top of this page. We answer within one month. We make no decisions about you by automated means alone.

Complaints

Please tell us first, so that we can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.